Bass Pale Ale

www.bass.com

Brewed by Bass Brewery Ltd (AB InBev UK)
Style: English Pale Ale
Burton-upon-Trent, Staffordshire, England.

Founded in the year of 1777 by William Bass in the old industrial town of Burton-upon-Trent, in the centre of England. Bass Pale Ale was so popular that at one stage it was the biggest selling beer in the UK, and not only that but in the space of a hundred years, 1877, it was also the most popular beers in the whole wide world, with an annual output of one million barrels. The first beer that had a global impact.

The company’s distinctive red triangle became the UK’s first registered trade mark under the UK’s Trade Marks Registration Act 1875, narrowly missing out to German brand Krupp’s in being the world’s first, in any product category, and is one of the most popular beer logos in the industry. Simple but effective.

In 2000, Interbrew (now Anheuser-Busch InBev) took control of operations at the Bass Brewery, and with it the revival of Draught Bass brewed under contract in Burton by Marston’s since 2005. Bottled and keg products are brewed at AB-InBev’s own brewery in Samlesbury for export, except in the United States and Belgium, where Bass is brewed locally. Bass Ale is the exported version of Bass, is usually brewed to around 5% ABV. and is in the top ten premium canned ales in the UK.

Review: 500ml can of Bass Pale Ale: 3.8% vol.

Bought these cans, cheap, in local supermarket back home, and not sure exactly which version of the iconic beer I am trying. Is it the one brewed in the Uk, the old or new version, or the cheap import version from the States, or even the Belgian version! I think its the British version as that’s the one I have drank over the last few years. It used to be well popular growing up in Ireland and was a beer you would find served in pubs, but these days it has fallen out of favour. It was especially popular up in Dublin. But they sell them now in shiny cans with the famous iconic Bass image in the supermarkets here so that’s good enough for me. Whatever, the Irish version in the shiny can comes at a pathetic 3.8% alcohol volume!

Yes a shiny can, but with the famous Bass logo in red lettering and a red triangle, a classic and iconic.

On pour it looks pretty damn good I have to say. The carbonation fizzing away, making the beer come alive in the glass.

Get a dark amber colour with a decent sized foamy white head, but it all fits together well, beer looks very appealing on the eye. A nice deep look, inviting. Some lacing left on the glass.

On the nose I get a smell of some adjuncts, not great, overall very, very light smells and virtually odorless.

Served cold, getting lovely mouthfuls on the tongue, nice and crisp.

They do advise to “serve cold” on the can, and I can concur. Nice to sip straight out of the fridge.

There are no massive overriding tastes, enjoyable all the same though as it goes down well enough.

Getting the nice sweet malts, some fruits and deep earthy floral notes hitting the taste buds, nice.

A nice, light, smooth, and enjoyable beer to drink, but overall not many clear tastes or flavours.

It is an ok beer, but I fear I am giving it a slightly positive review for nostalgic reasons. More macro than fine ale.

Alcohol and fun